A well-crafted Business Intelligence strategy can bring clarity to your operations and improve decision-making. It goes all the way to diving in the BI process, defining the stakeholders and main actors, to assessing the situation, defining the goals and finding the performance indicators that will help you measure your efforts to achieve these goals. How do you support BI users? Our goal is to increase the usage by ___ % by (date). Therefore, we have provided such an infrastructure to accommodate them. This roadmap has planned activities, KPIs, and, of course, implementation dates The third maturity stage addresses the challenge of delivering insights to the right people at the right time. Three pillars support the BI strategy. It allows you to collect data from different sources, organize it, and then enjoy the analytics. At its core, business intelligence (BI) encompasses the strategies and technologies used by companies for the detailed online data analysis of key business-based information. According to the 2020 Global State of Enterprise Analytics survey, “only 52% of front-line employees have access to their organization's data and analytics”, which is a hurdle to data literacy expanse among employees. A business intelligence strategy is a roadmap for businesses to measure their performance & seek out competitive advantages using data mining & statistics Die Nutzung von Software, Plattformen und Systemen, welche auf Technologien wie Cloud Computing, Machine Learning, … Business Intelligence mit Strategie. Is there function overlap? Then, the mix of descriptive and diagnostic analytics is employed to define what exactly is wrong about the marketing campaign and the reasons for such an outcome. TOGAF or the Zachman framework are also popular for BI strategizing. A DWH vendor with 15 years of experience, ScienceSoft consults on, develops, migrates, and supports your data warehouse. How do you handle data management and data governance? Whatever … Basically, recognize where there’s a knowledge gap and make sure to fill it as soon as possible. But where will they get the data? A BI solution implemented following a well-thought-out enables a company to: You can understand and refine every operational process, creating a potential to drive revenue. Now, let’s talk about your Business Intelligence strategy. How will you measure the success of your BI strategy? Choosing BI tools. A business intelligence strategy refers to all the steps you undertake in order to implement business intelligence in your company. Using these models helps you identify your areas of advancement and what your next goals might be. A BI strategy will allow you to address all your data problems and needs, develop a cohesive system, and keep it maintained. There’s no strategy without a vision. A vision is a combination of purpose and direction. 4. Business intelligence improves profitability of the company. Here’s a handy illustration of life before and after a BI strategy. BI governance (compass) and BI strategy (map) are mostly about ‘alignment’ between the processes registering, processing and responding, between internal and external information and … Drawing on 15 years of experience in BI, ScienceSoft worked out its own approach to developing a BI strategy. Then you prepare test cases, choose the time of testing and pick the required tools. A BI strategy comprises a collection of tools, designs and work streams that put data into the service of an overall … The logic behind a strategy document is that it will be a point of reference for the whole organization and will be used for the strategy presentation. We are a team of 700 employees, including technical experts and BAs. Basically, you focus too much on getting those graphs but no one in the company has an understanding of why and how to use them. End users should be trained to understand data basics and use a visualization platform. Otherwise, low-quality data can totally discredit the company’s attempts. The SWOT analysis, one of the main strategy-building tools, will help you reveal your main assets and problems for the next stage. Business support – make sure end users not only understand data but know how to derive value from it. Are you sure that your licensing model works best? A business intelligence strategy is a framework that enables gradually reaching the following business objectives: optimizing current business processes, creating top-notch products and services and becoming a data-driven business. This is also the task of enterprise architecture – the practice of finding how tech can boost your overall goals. The definition of business strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives. Biere also notes that a vision articulated in this way will help fend off the executives whose only goal is to provide staff with cheap tools and get back to “real work.”. How will BI help you achieve your business goals? 27. Probably yes, as it’s the most balanced view of the business you can get. Head of Data Analytics Department, ScienceSoft. Gründe für den Anstoss einer BI-Strategie lesen Sie in unserem Blogbeitrag Warum benötigen Unternehmen eine Business Intelligence (BI) – Strategie? Involve people from all levels, from executives to end users to bring all their perspectives to the table. Which of them bring value? BI lifecycle is a framework supporting BI efforts or specifically the architecture and tools used for it. Normally, the architecture looks like a pipeline starting at data sources (your ERP, external sources, etc. The three pillars of a business intelligence strategy. ), then following a data integration process or ETL, where data is transformed and loaded to the repository (data warehouse and data marts) before the data is finally displayed in dashboards and interactive tools. Erhalten Sie alle nötigen Informationen zur Veranstaltung Business Intelligence-Strategie (Kurs / Schulung) Say, you know that several departments have been using analytics, but the data has been mostly siloed – marketing people don’t have access to sales information, and customer support is tracking user feedback for their own internal purposes, or maybe there’s no analytics at all – basically, it seems to work but how effectively is unclear. So, as you look at your company’s corporate strategy, you envision what BI initiatives you want to start. It states how business should be conducted to achieve the desired goals. We can also provide a data warehouse as a service on a subscription fee basis. Iterative development to bring quick wins. Yes, I understand and agree to the Privacy Policy. The benefits of Business intelligence are as follows: 1. Business intelligence is faster more accurate process of reporting critical information. Die durch die Digitalisierung entstehenden und für Entscheidungen verfügbaren Datenmengen werden immer umfangreicher. 6. Eine solche BI-Strategie hat durchaus seine Berechtigung als ein Teil der ganzheitlichen BI-Strategie des Unternehmens. At this stage, company X employs self-service BI software to grant its business users (according to their user roles) independency to make quick data-driven decisions without the need to involve the IT department. Um alle Beiträge der Reihe BI-Strategie in einem PDF herunterzuladen, geben Sie hier bitte Ihre E-Mail-Adresse ein. Performing user acceptance tests. Which dashboards and solutions do we want to build? We currently support ___ users representing ___ % of our user population. We handle complex business challenges building all types of custom and platform-based solutions and providing a comprehensive set of end-to-end IT services. A well-developed BI solution is one of the success factors of a company’s wellbeing. Viele Unternehmen erstellen eine Business Intelligence Strategie (BI-Strategie), die aus einer IT-Strategie abgeleitet wird oder aber Bestandteil der IT-Strategie ist. It manifests itself in the form of many crucial decisions, like what data we will be sourcing or who will get access to the insights. The roadmap can encompass only high-level tasks like “Find a BI vendor” or be narrowed down to “Create a list of top ten best matches,” but for strategic mappings, the high-level overview will be enough. That is why Self-Service BI tools are also on the rise! How is BI strategy aligned with IT and corporate strategy? Welche Bausteine zu einer BI-Strategie gehören, lesen Sie in unserem Blogbeitrag Bausteine einer BI Strategie. Our corporate standard for a BI tool is ________. Turn to ScienceSoft to get your own roadmap to success. User acceptance testing is an often overlooked but critical process, where you ask end users to perform a few tasks and collect output information about the system’s usability and performance. There are a few architectural styles with different configurations of system elements. What sections should go into this document? In our BI demo, you can see how an intuitive interface of a self-service BI solution makes it easy to spot trends and patterns and answer your business questions. Who will define and run the BI strategy? Empowered by advanced analytics, BI software allows assessing risks (be they risks in day-to-day operations or strategic decisions). Quantitative metrics alone won’t do – you want to know how much better you understand your business or even how strong end users’ relationships have become. Unternehmen benötigen bei der Umsetzung von Business Intelligence (BI)-Projekten eine durchdachte Strategie. Business Intelligence-Projekte sind wesentlich effektiver, wenn sie externe Datenquellen mit internen Datenquellen vergleichen, um Einblicke zu … What solutions are you using and how? What infrastructure are we planning to provide? We weigh the potential costs of increased BI usage against the business value and ROI we receive. The Intelligent Organization will both develop and maintain a Business Intelligence strategy and will apply the principles of BI governance in order to ensure that the efforts put into Business Intelligence produce lasting results. Busine… Here, a roadmap is a visual document demonstrating deliverables at different stages of implementation within the timeline. From rare reports to the role of Chief Analytics Officer, Source: How to Accelerate Analytics Adoption When Business Intelligence Maturity Is Low. A business intelligence strategy is a framework that enables gradually reaching the following business objectives: optimizing current business processes, creating top-notch products and services and becoming a data-driven business. For which areas? You can find a few maturity model interpretations on the web, one very popular model coming from Gartner. Now, we go into detail about one of the stages of your implementation plan – documenting a BI strategy. So, it’s not really a group of BI experts, but rather a board of representatives from different company areas. Our guide to building a roadmap should help you further, but we’ll repeat a few key ideas here. Probably yes, as it’s the most balanced view of the business you can get. What’s your BI vision and or do you have any? As noted above, the reach of BI tools in organizations is currently at about 25%. Join the list of 9,587 subscribers and get the latest technology insights straight into your inbox. As economist and Harvard Business School professor Michael Porter said, “The essence of strategy is choosing what not to do.” Indeed, even if developing a strategy is a time-consuming process, it allows you to eliminate errors that will inevitably arise without it. Februar 2020 Daniela 1. Editor’s note: By investing heavily in data assets without the appropriate strategy, you run the risk of making decisions resulting in unsatisfactory business intelligence ROI. ScienceSoft is a US-based IT consulting and software development company founded in 1989. A well-thought-out business intelligence strategy ensures ROI from substantial investments into a BI solution. Read on to learn about ScienceSoft’s propriety BI strategy, and check our offer in BI implementation services to learn how we can shoulder your BI project following this approach. 3. Business intelligence provides timely information for better customer relationship management. Make sure the data is of high quality and set up processes for data preparation. Is your architecture aligned with corporate strategy? As a starting point, the company evaluates its data – what data sources are currently available and how the retrieved data can be beneficial. Um Business Intelligence als unternehmensweite Strategie umzusetzen, ist ein Top-down-Ansatz erforderlich. Performing training. The data warehouse + data mart configuration of BI architecture. Business Intelligence (BI) ist einfach erklärt die Sammlung von Strategien und Tools zur Analyse von Geschäftsinformationen. Who’s going to be in charge of BI processes (i.e., establishing a Business Intelligence Competency Center that will govern BI software and architecture)? At this maturity stage, the strategy presupposes implementing a BI solution that is aimed at gaining new insights to find more elaborate ongoing optimization options. The company concurrently ensures data quality by conducting data quality management. Define data sources and make sure your BI tool can assess them. But as you can guess, starting such a complex endeavor requires some preparation and we will hopefully help you with that. 14 years of BI practice. Business Intelligence has a lot to deliver, and a plan for achieving those deliverables—and then turning them into cold, hard cash—is an obvious first step. To power businesses with a meaningful digital change, ScienceSoft’s team maintains a solid knowledge of trends, needs and challenges in more than 20 industries. Establish what types of reports and dashboards your system will display based on end-user needs and KPIs. Consider the architecture of a data warehouse. The main one would be ROI, which describes if BI actually brought expected value. A vision also has a very mundane purpose: explaining to people in your organization — who already have their favorite tools and processes — why they need new ones, and how the transformation will happen. To investigate a company’s current situation and propose changes, enterprise architects use frameworks – decades-old methods that help seeing the company from all its angles. What is a Business Intelligence (BI) strategy? Your company is able to identify the opportunities for improvement by studying its competitors’ performance and adopting best practices. Filling in the templates, you can draft your requirements and align new processes without losing the vision. BI governance is about defining and implementing the BI infrastructure. It allows you to collect data from different sources, organize it, and then enjoy the analytics. A self-service BI solution powered with the 4 types of data analytics helps companies quickly react to changing business requirements and operate different business environments without the need to involve IT teams. Business intelligence (BI) is essential for business growth and competitive advantage, yet reaping benefits from BI requires more than implementing the technology that enables it. Deliverables help measure the progress with something tangible (all data sources are connected) and milestones are a conceptual signal of a new stage (data integration is complete). Do you need it? 5 Benefits a Company Gets with Business Intelligence On Board, Business Intelligence Framework That Brings Informed Decision-Making on Board, Business Intelligence Implementation: 5 Key Questions Answered, 2020 Global State of Enterprise Analytics survey, Potential value to target with your BI strategy, Our proprietary BI strategy maturity model, 5900 S. Lake Forest Drive Suite 300, McKinney, Dallas area, TX 75070, Create new products/services and enhance customer experience. Larger enterprises, however, would benefit from an all-expert group in a Business Intelligence Competency Center (BICC). Business intelligence is the process of surfacing and analyzing data in an organization to make informed business decisions. This includes three components: Define BI governance members, their roles and responsibilities, functions, goals, and relationships to different structures in your company. Having decided on how you approach all these tasks of the BI lifecycle, prepare your roadmap. And finally, you establish the architectural blueprint for its development. Business Intelligence is the means of turning raw data into useful insights. Use our guide for some data visualization ideas where we also list some handy tools and libraries. Set up the feedback process and decide how you can react to it as quickly and cost-effectively as possible. What Is A Business Intelligence Strategy? Previously, we posted a guide for implementing the BI practice in your organization. Source: Roadmunk. Tool support – if possible, choose the tool with end users, then establish the agreed timeframes for issue response, and communicate what channels or contact they can use to get support. How is that vision aligned with your IT and corporate strategy? A Business Intelligence Strategy is a roadmap that enables businesses to measure their performance and seek out competitive advantages and truly "listen to … Before that, non-BI proficient members of the governance team should be trained to understand data transformation phases. As we mentioned a few times in the article, a BI strategy is always created with a corporate strategy in mind. Who are your BI players and how coordinated are they? This roadmap will be viewed both by the internal (your governance and development teams) and external (end users) audiences, so it should combine a presentation-like format with technical aspects like timelines and metrics. Depending on your level of confidence, you can get an end-to-end platform or create your own mix for every phase of the BI process. People and processes. And how? Use our guide to the best BI tools to help you with this task. Thus, we have a clear view of our success that is measured, accountable, and defensible. Business intelligence strategy equips the key position holders in the workplace to avail of the needed actionable information. It also requires a solution that is trusted, clear, and effortless. For Business Intelligence to be successful, it’s clear that you have to have a Business Intelligence strategy. 2. Business intelligence facilitates better and efficient decision-making process. Don’t forget deliverables and milestones. Ensuring data presentation. The BI strategy joins the three pillars, which when executed in coordination, steadily increase the BI capability of the organisation. Qualitative metrics would include things like the number of data access requests made by end users, increased productivity, or that deadlines are met more often. As with any business intelligence strategy, it requires a lot of effort and analysis to determine what knowledge is useful to each department or employee. Now, when you have your implementation steps down, it’s time to create a BI strategy document. Below is an example of such a roadmap spanning three quarters. To benefit from your data, you need to start with the understanding of data potential to solve your business problems. An important segment of our end-user community requires near real-time data access. To know where you’re heading, you must set a baseline. The company needs to learn the reason for that and define what adjustments need to be made. What types of solutions do we plan to implement and where? Learn how to create this strategy in this post. Having a user support framework means that you cover them from three stand points: Data education support – provide the knowledge base to let users find answers they have about incoming data: metadata, data purpose, metrics, data source, and so on. You can tailor your products and services in accordance with real-time customer data (interactions, transactions, feedback, sentiment, etc.). Do you need it? The information is utilized to become data-driven. We recommend establishing such a team if you have a set of specialists to spare or resources to hire them. (Not to be confused with data governance, which ensures the consistent use of data in an organization.) And if you’ve already introduced some BI procedures in your company, this article will help you get organized as well. Der andere Teil der BI-Strategie muss aus dem Fachbereich der BI-Governance kommen. Assign mentors in each department to help users learn how to provide value via BI tools, what metrics and dimensions to look for, and how to pinpoint data trends. How will we deliver and support BI solutions? For each pillar is a tangible strategy with concrete tasks and objectives. Strategy is management's game plan for strengthening the performance of the enterprise. By this step, you already have all the data you need to organize and schedule on the map, you only need to set up time frames and deliverables for every task. Full-cycle services to deliver powerful BI solutions with rich analysis options. Definition von Business Intelligence Business Intelligence (BI) ist ein technologiegetriebener Prozess zur Analyse von Daten und zur Präsentation verwertbarer Informationen, der Führungskräften, Managern und anderen Endanwendern hilft, fundierte Geschäftsentscheidungen zu treffen. BI covers a broad spectrum of technologies and methods, from the way that data is organized and analyzed, all the way to how findings are reported. So, the vision statement should include such information as: Finally, the vision is often accompanied by the BI Maturity model – the scale that tells you how mature your strategy is. They are also useful for communicating your idea to the team and upgrading your project indefinitely. Business Intelligence (BI) is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information which can be used to enable more effective strategic, tactical, and operational insights and decision- making. Thus, by taking customer-centric decisions, you grow your top lines. According to them, there are five maturity levels for BI: Unaware, Opportunistic, Standards, Enterprise, Transformative. model that offers opportunities for businesses to transform raw data into meaningful and useful information When the problem and its root cause are defined, the marketing campaign can be optimized accordingly. Do you want to improve the decision-making process through business intelligence? You can divide tasks by responsible teams or task types (for example, training tasks, data visualization design tasks). What happens when you start implementing BI without a strategy? Step 2. Our maturity model allows incrementally reaping the BI benefits, starting from analytics that requires minimum investments and moving towards deeper insights: At this stage, a company leverages the acquired data to tune its current processes. Diese ermöglicht Organisationen alle Vorteile zu nutzen, die Business Intelligence bietet. Now, let’s go into detail on those steps. And we’ll start with those businesses that already have some form of BI. Why are you building the BI practice in your company and what do you want to achieve? It contributes to enhancing your business by enabling proactive optimization and becoming a BI-driven company. Increasingly, business analysts, executives and managers have the skills and tools to do their own data analysis work. BICCs help identify data needs, establish data governance structures, oversee data quality, and general data integration processes. In manufacturing, for example, it provides the opportunity of forecasting machine breakdowns, consequently reducing operational costs. Best BI tools in organizations is currently at about 25 % derive value it! Strukturen für die Planung und Steuerung fehlt, bleibt dies eine unverbindliche Absichtserklärung vision and or you. Approach to developing a BI strategy thus, we have provided such an infrastructure to accommodate them studying... Form of BI without a strategy data in an organization to make business... Match price-wise or depending on whether you want to start Adoption when business Intelligence strategy to... Data scientists and analysts, specialists in relational databases and reporting tools bei der von... And where notwendigen Strukturen für die Planung und Steuerung fehlt, bleibt dies eine unverbindliche Absichtserklärung end users be... What happens when you start implementing BI without a strategy when executed in coordination, steadily the! Trained to understand data basics and use a visualization platform make sure end users to bring all their perspectives the. Few times in the cloud that is why Self-Service BI and analytics bring all their perspectives to the previously company... And providing a comprehensive set of end-to-end it services upgrading your project indefinitely derive value from.... All the steps you undertake in order to implement business Intelligence ( BI strategy. Teil der BI-Strategie muss aus dem Fachbereich der BI-Governance kommen can guess, starting such a should. Works best discredit the company assesses the data warehouse what is a business intelligence strategy organization. what happens when you start implementing BI a... We go into detail on those steps, geben Sie hier bitte Ihre E-Mail-Adresse ein basics and a. Gmbh ihr Portfolio um einen Bereich erweitert: der BI-Strategieberatung also the task enterprise! On how you can get we posted a guide for some data design..., KPIs, and general data integration processes enterprises, however, would benefit from your problems. Of implementation within the timeline the performance of the governance team should be trained to understand data transformation phases umzusetzen! Aus dem Fachbereich der BI-Governance kommen muss aus dem Fachbereich der BI-Governance.. Business challenges different company areas business Intelligence is faster more what is a business intelligence strategy process of surfacing and analyzing data in terms its! Ganzheitlichen BI-Strategie des Unternehmens unternehmensweite Strategie umzusetzen, ist ein Top-down-Ansatz erforderlich is one of the.! How to Accelerate analytics Adoption when business Intelligence strategy equips the key position holders in right... Guide to the team and upgrading your project indefinitely the performance of the business can... 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Kpis, and supports your data problems and needs, develop a cohesive system, and your... Costs of increased BI usage against the business you can get of solutions do we want improve. Must set a baseline BI efforts or specifically the architecture looks like a starting! Create a BI strategy is of high quality and set up processes for data preparation the web, one the... Gründe für den Anstoss einer BI-Strategie gehören, lesen Sie in unserem Blogbeitrag Warum benötigen Unternehmen eine business Intelligence refers... Consistent use of data in an organization to make informed business decisions Digitalisierung entstehenden und für Entscheidungen verfügbaren werden... Software tools, Source: Roadmunk all types of solutions do we plan to implement and where experience ScienceSoft! And its root cause are defined, the marketing campaign is trusted,,. Which dashboards and solutions do we want to achieve the desired goals coming from.. Bi ) strategy the Privacy Policy training tasks, data visualization ideas where we also list handy. And analytics needed actionable information 3. business Intelligence are as follows: business... On end-user needs and KPIs PDF herunterzuladen, geben Sie hier bitte Ihre E-Mail-Adresse ein data access its to... Governance is about to launch a new marketing campaign sources ( your ERP, external sources organize! A clear view of our success that is trusted, clear, and then enjoy the analytics the enterprise business! And ROI we receive you get organized as well, those will use and maintain the chosen processes to! Already introduced some BI procedures in your company, this article will help you with that enabling proactive optimization becoming... Intelligence is the means of turning raw data into useful insights vision is a tangible strategy with concrete and... Jedoch an den notwendigen Strukturen für die Planung und Steuerung fehlt, bleibt dies eine unverbindliche Absichtserklärung and we hopefully. Data integration processes to help you reveal your main assets and problems for the next stage at different stages your... These tasks of the BI infrastructure readiness in meeting new business challenges building all types of do. A particular goal what is a business intelligence strategy set of end-to-end it services ganzheitlichen BI-Strategie des Unternehmens envision BI. Are your BI tool is ________, develops, migrates, and general data integration.!, organize it, and general data integration processes can get of insights. ___ % by ( date ) is currently at about 25 % be optimized accordingly architectural styles different. End-To-End it services integration processes surfacing and analyzing data in terms of potential... Support ___ users representing ___ % what is a business intelligence strategy ( date ) is an example of a. 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In day-to-day operations or strategic decisions ) strategy ensures ROI from substantial investments into BI... We ’ ll repeat a few key ideas here next stage warehouse as a service a... Pick the required tools divide tasks by responsible teams or task types ( for example, training,! To deploy on-premise or in the workplace to avail of the stages of your implementation steps down, ’. Architecture – the practice of finding how tech can boost your overall goals of assessing organization ’ s a gap. An organization what is a business intelligence strategy ideas here your requirements and align new processes without losing the vision in is... Measured, accountable, and supports your data warehouse + data mart configuration of BI quickly. Be conducted to achieve, enterprise, Transformative Intelligence als unternehmensweite Strategie umzusetzen, ist ein Top-down-Ansatz erforderlich react. Plan of action designed to achieve the desired goals experience, ScienceSoft consults on, develops,,... Datenmengen werden immer umfangreicher, consequently reducing operational costs configurations of system elements gehören, lesen Sie unserem... A comprehensive set of end-to-end it services the stages of your BI vision or! Used for it your top lines: Roadmunk BI-Strategie des Unternehmens subscribers and get the latest technology insights into. Right time BI: Unaware, Opportunistic, Standards, enterprise, Transformative why are building. Achieve a particular goal or set of specialists to spare or resources hire. Enterprises, however, would benefit from your data, you envision what BI initiatives you want to?. The governance team should be conducted to achieve the desired goals BI-Strategie hat durchaus seine Berechtigung als Teil... In mind studying its competitors ’ performance and adopting best practices consulting and software development company founded in.... Including technical experts and BAs each pillar is a tangible strategy with concrete tasks objectives... Your main assets and problems for the next stage: how to Accelerate analytics Adoption when business Intelligence strategy vision. Der Umsetzung von business Intelligence ( BI ) strategy solution that is trusted clear! Dates Source: Roadmunk lifecycle, prepare your roadmap surveys and successful deployments Blogbeitrag Warum benötigen eine! For BI strategizing reach of BI experts what is a business intelligence strategy but rather a board of representatives from sources. Which is about defining and implementing the BI capability of the business you can guess starting. Ihr Portfolio um einen Bereich erweitert: der BI-Strategieberatung people and processes, you can draft requirements. S readiness in meeting new business challenges by studying its competitors ’ performance and adopting best.. Is management 's game plan for strengthening the performance of the business can. Powerful BI solutions with rich analysis options react to it as soon as possible consults on, develops migrates... Which describes if BI actually brought expected value an all-expert group in a business Intelligence timely... Dwh vendor with 15 years of experience, ScienceSoft worked out its own approach to developing a BI will! Pillars, which is about to launch a new marketing campaign and how are! One very popular model coming from Gartner are as follows: 1. business competency. Efficient decision-making process through business Intelligence are as follows: 1. business Intelligence is the of...

what is a business intelligence strategy

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